Kia ora! I’m Max, the creative force behind Maxwell Productions, based here in Christchurch, New Zealand. I’ve been working in videography and photography since around 2017, and my journey as a Māori creator has been as much about reconnecting with my own cultural roots as it has been about telling meaningful stories.

Embracing a Māori Lens

In every project, I bring an indigenous perspective that honours the timeless traditions of Māori storytelling. But it’s important to share that my upbringing didn’t always centre around being Māori. My cultural reconnection has evolved alongside my creative work, and it’s something I’ve become deeply passionate about. This journey of weaving my heritage into my art has given me a unique perspective and a genuine appreciation for the cultural depth that underpins each story I tell.

Why Choose a Culturally-Grounded Approach?

In today’s digital world, people are looking for genuine connections and meaningful stories. By choosing a videographer who understands tikanga and the importance of kaupapa Māori, you’re ensuring that your story is told with the respect and authenticity it deserves. This not only resonates with local audiences but also appeals to international clients who value cultural depth and storytelling that goes beyond the surface.

Kia ora! Ko Max ahau

Black and white photo of a man with a beard smiling, wearing a baseball cap, a T-shirt, and a jacket, seated against a plain background.

Testimonials

  • Logo of Reo Māori Mai featuring stylized ocean waves and te reo Māori text on a soft pastel background.

    Ariana – Reo Māori Mai

    Max is awesome - he can put people who are uncomfortable or unfamiliar with the camera at ease which allows him to capture people and kaupapa in a really authentic, beautiful way. Max can walk in te ao Māori which we really appreciate. He is kind and helpful and makes sure we have the information we need to get the most from our time together.

  • A newlywed couple touching foreheads outdoors, smiling, with a blurred green background.

    Val & Basti

    We couldn’t be happier with the incredible job Max did as our wedding videographer. He managed to capture every special moment so naturally and beautifully—without ever feeling intrusive. Watching the video he created feels like reliving the day all over again, and we’re so grateful to have this keepsake. Max was a true pleasure to work with, and we’d wholeheartedly recommend him to anyone looking for a wedding videographer

  • Bioprotection Aotearoa

    Zohar – Bioprotection Aotearoa

    "Working with Maxwell Productions is always a creative and rewarding experience... It’s rare to find someone who combines technical skill with such deep storytelling instincts"

  • māori wedding photo

    Tira & Alex

    Max and his mahi mātanga ki te kāmera, inā ōna hua! Such a special thing not just to be mean behind the camera but to capture emotion also.

  • AgResearch Lab Photos

    Tom – AgResearch

    "Relaxed and easy going which helps develop a good relationship. Knowledge of Māori tikanga and Te Ao Māori is incredibly strong and helpful. Everyone here loves and trusts Max and his ability to deliver quality products."