Beyond the Moment

Hutia te rito o te harakeke, kei whea te kōmako e kō?

Why Māori Storytelling Transcends Trends in Business and Culture

In today’s ever-changing economic and governmental climate, it’s easy for businesses to get caught up in what’s trending right now. But Māori storytelling isn’t just a trend—it’s a timeless way of seeing the world, one that has thrived for generations and will continue to do so long after today’s headlines have faded.

The Timeless Value of Indigenous Perspectives
When you incorporate a Māori lens into your storytelling, you’re not just making a statement for the here and now. You’re embracing a worldview that understands the importance of cultural continuity, of stories that have been passed down and honored through the ages. This isn’t about reacting to the latest economic winds; it’s about grounding your brand in something enduring and meaningful.

A Crucial Partnership with Cultural Advisors
It’s important to be clear: as videographers and photographers, we are the tools that help bring these stories to life visually. But the cultural integrity of those stories comes from working alongside trusted cultural advisors and iwi members. For instance, organizations like Aukaha in Ōtepoti Dunedin or NAIA in Ōtautahi, Christchurch are invaluable in ensuring that the narrative is grounded in true cultural understanding and tikanga. They provide the wisdom and context, while we provide the lens.

Reflecting on Your Own Journey
So, as you think about how your business can incorporate these enduring narratives, consider this: What kind of legacy do you want to leave? How can the wisdom of Māori storytelling enrich the way you connect with your audience, not just for today, but for generations to come? And most importantly, how will you honor the tikanga that ensures these stories are told with the respect and authenticity they deserve?